Potential to Power
I’m Sueda Ciftci, the person behind Latent Coaching, a career built across education, tech, research, and coaching, and a life spent finding my footing across cultures, through burnout, and things I never expected to carry, which is exactly why this space exists.
This isn’t coaching that measures you against anyone else’s ladder. It’s for the step forward and the person taking it, the confidence that gets built more, not assumed, once you actually know where you stand.
I’ve been there myself, more than once. I bring that lived experience together with a background in education, tech, and coaching to build something real, warm, genuinely safe and sincere, where your whole self is welcome, and the hard questions get asked, because only you know how you became who you are.
This is what gets you further, a stronger step, knowing where and who you are, and moving forward like you mean it.
Social Impact
For every paid coaching package purchased, I provide a free coaching session (Rise Sessions) to refugees.
I believe everyone deserves access to career support and transformation, regardless of their circumstances. If you’re a refugee or come from an underserved background and are seeking career guidance, please reach out. I reserve sessions each month specifically for you. Claim your free package.
Paid clients: Your investment doesn’t just transform your career—it also helps someone else begin their journey.
Here’s what my clients say
“… Working with Sueda has been comforting, nurturing, encouraging, and always honest. She is an incredibly perceptive and intelligent coach who listens deeply and analyses thoughtfully. At times, I find myself speaking for several minutes, linking ideas that may seem unrelated, yet she distils everything into a single insightful question or comment filled with wisdom. She is also warm, friendly, and always smiling, which makes her very approachable and easy to open up to. Her supportive presence creates a safe space for reflection while still gently challenging you to think more deeply and clearly.
A. S. – Assistant Professor
“When I first started my coaching journey with Sueda, I felt deeply stuck and uncertain about which direction to take in my life. Through our work together, I realised how many self-imposed boundaries were holding me back, which allowed me to finally approach myself with more compassion and understanding. The most transformative part was gaining clarity on the “why” behind my actions, which fundamentally shifted my perspective and improved my relationship with myself. Sueda created a safe, non-judgmental space where her insightful questions guided me to find my own answers and uncover the root of my challenges. For anyone feeling lost or seeking clarity, I highly recommend working with Sueda to help you understand yourself better and clear the path toward your true goals.”
S.K. – Lawyer
Start Here
You don’t need a plan to start. You need one real conversation.